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The advertising campaign dedicated to Basilicata, promoted by Apt Lucana in the 13 main Italian railway stations, will end on Easter day.
Having reached its climax after being launched last Monday, the initiative saw the display of an image focused on arboreal rituals and Lucanian parks in large cities such as Rome, Milan, Genoa and Florence. According to the general director of the Apt Antonio Nicoletti, the promotion has guaranteed great visibility to the territories of Basilicata among millions of travellers.
The carnival campaign dedicated to the venue was exhibited in Milan's central station and recorded 7.2 million visits in consideration of the daily average of 257.9 thousand presences.
In this regard, therefore, it can certainly be said that this advertising strategy has produced excellent results for the regional agency which, with determination and effectiveness, is always looking for new tools to enhance the beauty of its territory across the border.